Social Media

Making the sale before you�ve met the client � why your social presence matters.

I�ve been daydreaming about replacing my home theatre speakers, since our ageing amplifier died. The sleek, silver Sony box was impressive in its day but that was over 18 years ago. Now we�ve got all the wireless and internet connected things, I�m spoilt for choice. I�ve done some online research but I�m not a detailed, melancholic personality type. An instore demonstration of the Bose and Sonos systems has me convinced that Sonos is the way to go. But I�m still unsure about handing over that amount of money right now for some nicer sounds. Ultimately, my purchasing transaction is likely to be handled by someone in a retail store � hopefully someone who treats us better than the last guy we dealt with.

Facebook just made your old private messages public � or did it?

The latest scandal to hit Facebook is from users reporting that old private messages (circa 2007-2008) have now been made public on their timeline.

Facebook is denying this, saying they aren�t private messages at all, just old wall posts.

Despite Facebook engineers knowing what they are talking about with their own software (or do they?), users �saw it with their own eyes� so it must be a privacy breach.

Let�s back the truck up for a minute and find some evidence. Remember that? Facts that may help explain what has actually happened and an prove or disprove a theory?

Hands up if you need a Smartphone Pledge!

Over the last few days, a few articles have come my way (including one I wrote myself) about smartphone addiction and the impact of our �always connected� society. My favourite so far has been this fromm Joe Kraus at Google Ventures:�http://joekraus.com/were-creating-a-culture-of-distraction

Hi, my name is Sonia and I�m addicted to my smartphone. Except it�s not my phone itself per se, it�s that feeling of knowing what is going on right now and what my internet friends are talking about. I�ve reverted to my teenage self and I don�t want to miss out, on anything, even for an hour.

It�s not you, it�s your content

Today, my twitter account @CTAspley was unfollowed. Publicly.
The person who unfollowed me sent a tweet that mentioned my name, and said as I’d unfollowed them first, they would reciprocate. Boo hoo.

The impact of this is that I became aware of the unfollowing, and anyone that they follow also saw that I’d unfollowed that person. After that sentence, do you still follow me? If you use twitter, that probably made sense.