What are we selling?

I’ve picked up a great book called ‘Stop bitching, start pitching’ by Marty Kellard & Ian Elliot.  It’s forced me to really stop and think about how we pitch our managed service product, B.E.S.T.  They claim it’s not enough to have the best solution and the best sales message for it.  Instead you really have…

Managed services?

There’s a new phrase slowly rumbling through the computer support industry in Australia – managed services.  It’s being helped along by companies like Kaseya, who are trying to convince every one-man-band computer guy that they can earn truckloads by using the Kaseya product.  Problem is, your technology tool of choice is only one small piece…