IT

Disturbing email doing the rounds over the long Easter weekend in Australia, pretending to be from BigPond. I?m blogging about this in the hope that you?ll find this entry?if you receive that email and Google it first.? It?s a scam, and a very clever one.

First the details: sender address?ebilling@bt.com?(that?s your first alarm bell-bt.com is not a bigpond or telstra domain name)

Subject: Your ADSL Service Cancellation Notice?(second alarm bell ? I am not and have never been a BigPond ADSL customer)

If you�re thinking about starting a business (congratulations!!), then technology might be the very last consideration on your mind.� With a long list of tasks in front of you (like getting a logo and stationery designed, finding an office, and working out your marketing plan), you may just requisition your home computer to start running your new business.��Let�s�look at some of your very first technology decisions.

New computer or your home PC?�� For a while, your home computer may be adequate to handle the necessities of your business.� However, if your computer time is conflicting with the children�s need to surf the internet for their homework, it may be time to consider a dedicated business computer.� Study any system specifications carefully and check the manufacturer�s websites.� Many �cheap� retail deals are superseded models, cannot be upgraded easily or may not connect to a bigger computer network, which will all be important as you grow.� Also, talk to your accountant about any tax benefits that may be gained from leasing instead of purchasing your IT assets.

I�ve picked up a great book called �Stop bitching, start pitching� by Marty Kellard & Ian Elliot.� It�s forced me to really stop and think about how we pitch our managed service product, B.E.S.T.� They claim it�s not enough to have the best solution and the best sales message for it.� Instead you really have to do your homework and analyse the wants & needs (written and unwritten) of your customer and the key decision makers and influencers, then ensure that you are addressing those.� Especially for new business, a customer needs to be able to picture you working with them to solve their business problems, and taking it much further than just replacing the current IT guy that they are unhappy with.

There�s a new phrase slowly rumbling through the computer support industry in Australia � managed services.� It�s being helped along by companies like Kaseya, who are trying to convince every one-man-band computer guy that they can earn truckloads by using the Kaseya product.� Problem is, your technology tool of choice is only one small piece of the puzzle to make you a successful managed service provider (MSP).� So, we now have another �book & webinar� spawning industry, trying to each people the secrets of being an MSP, structuring contracts, pitching to customers etc etc.