Making the sale before you�ve met the client � why your social presence matters.
I�ve been daydreaming about replacing my home theatre speakers, since our ageing amplifier died. The sleek, silver Sony box was impressive in its day but that was over 18 years ago. Now we�ve got all the wireless and internet connected things, I�m spoilt for choice. I�ve done some online research but I�m not a detailed, melancholic personality type. An instore demonstration of the Bose and Sonos systems has me convinced that Sonos is the way to go. But I�m still unsure about handing over that amount of money right now for some nicer sounds. Ultimately, my purchasing transaction is likely to be handled by someone in a retail store � hopefully someone who treats us better than the last guy we dealt with.